At the two-year anniversary of the General Data Protection Regulation (GDPR), the business world has witnessed a growth in regulatory enforcement, a proliferation of high-profile company fines, and a growing realization among organizations that they’ve fallen short of the requirements of the landmark European law.

Public awareness of the GDPR and data privacy rights has also burgeoned, and while savvy organizations have put consumer trust at the heart of their privacy experiences, others have been slow to implement a fully GDPR-compliance solution, finding the law overwhelming and complex. All with good reason.